To become an Icon of Excellence and the leading Commercial Bank in Ethiopia.
To provide customer focused, efficient and effective full-fledged commercial banking services by deploying qualified, honest, motivated staff and state-of-the art technology and thereby optimize stakeholders’ interest.
- Honesty and integrity;
- Social responsiveness;
- Organizational excellence;
- Equal employment opportunity;
- Prudent and Professional banking practice and
- Competitive services and sustainable growth.