The Bank That Strives to Stimulate Growth!
ይሠሯል ከልብ፣ እንደ ንብ!
NIB Brand Mark
Meaning of the Brand Mark
The NIB Brand creates a unique, powerful position that distinguishes the institution within a highly competitive marketplace. The Brand builds on the institution’s primary strengths, communicating a nuanced balance of heritage, sophistication and innovation.
The Brand Color Meaning
Yellowish Orange: Combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. The Yellowish- Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
To the human eye, orange is a very hot color, so it gives the sensation of heat. Orange increases oxygen supply to the brain, produces and invigorating effect, and stimulates mental activity. It is and stimulates appetite. Orange is the color of fall and harvest. In heraldry, orange is symbolic of strength and endurance.
Yellowish-Orange has very high visibility, so we can use it to catch attention and highlight the most important elements of our design.
Brown: Solid Brown color signifies reliability. Brown is the color of earth and is abundant in nature and it represents the Earth where everything grows. Light brown implies genuineness of the business.
Light Yellow: The honey color is associated with intellect, freshness, and joy. The Yellow color indicates Honor and Loyalty.